Mobile Traffic
Number of New Visitors
Website Leads
Google SERPs
Top 3 Positions for 5 Keywords

Lazy Bear Expeditions

Our client: 

Lazy Bear Expeditions, located in Churchill, Manitoba, is a company offering package tours to intrepid tourists who travel from all over the world to experience the wonders of Canada’s far north.

Lazy Bear Expeditions engaged Web Wizards to assist them with rebranding their company, which included changing their name from Lazy Bear Lodge to Lazy Bear Expeditions. They came to Web Wizards specifically to help them rebrand online, from both a website design and google/seo perspective.

Our challenge:

  • To update the look of the site to reflect the new branding
  • To highlight and market Lazy Bear’s tours using large, compelling visuals and rich customer experience details
  • To generate leads / drive requests for information and bookings
  • To rank for their top 5 keywords


Our Solution:

Web Wizards designed, developed and built a colorful, engaging website showcasing all the very best this client has to offer. The new design is very visual, rich with beautiful photographs of Polar Bears and Belugas and carefully written to highlight each expedition on offer.

The navigation was simplified and turned into graphical visual buttons and the main image immediately lets visitors know that this is Polar Bear country!

We built this site in Sitefinity, with custom landing pages being used for Adwords and Facebook paid advertising lead generation campaigns. The site, number of leads generated and traffic is monitored and reported on weekly by Web Wizards. Reporting compares week over week and year over year.

We continually monitor user experience patterns and re-adjust the design as needed. We have just completed a complete redesign of the Expeditions section of the site where all information has now been broken out into separate pages so that we may track which content items visitors are actually interested in.

We also manage Paid Facebook Lead Generation ads to drive traffic and work with Lazy Bear’s Adwords consultant to run monthly reports to check on keyword rankings, make SEO adjustments and coding improvements as recommendations arise.

Our success story:

  • By partnering with Web Wizards, Lazy Bear Expeditions attracts and informs visitors from all over the world, inviting them to experience the wilds of Northern Manitoba.
  • Mobile traffic to Lazy Bear Expeditions has soared by 103% since the redesign of the site.
  • There has been a 24% increase in number of visitors to the website.  
  • Leads have increased by 20% in the past 2 years.
  • Lazy Bear Expeditions rank in the first 3 positions for their top 5 keywords.



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