Winnipeg Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Would you like to reduce your advertising costs
and increase your leads and sales at the same time?

Web Wizards Inc. can help you accomplish this goal with a customized Internet Marketing Campaign for your company through a combination of Search Engine Marketing which includes Search Engine Optimization (SEO) and Social Media Marketing strategies.

If your Web site shows up on the major search engines when people search for your products and services, you will generate more leads and sales.  And because potential customers are looking for you, rather than you looking for them, it allows you to reach your target market much more effectively than TV, radio or print - at a lower cost per thousand. Online advertising and conversion is also measurable on a variety of different levels.

Background on Internet Marketing

According to eMarketer.com, U.S. online retail sales are expected to rise almost 10 percent to $144.7 billion in 2010, excluding revenue from travel. The most important vehicles for driving these online sales are search engines, particularly Google, and to a lesser extent social media properties, but the latter area is growing rapidly.

“Web research has become a priority for value shoppers in today’s recession. Currently 86% of Internet users are online shoppers—they browse, research and compare products on the Internet, but do not necessarily buy online. As a result, though often ignored, store sales influenced by online research are three times higher than e-commerce sales.” -- eMarketer.com

Savvy business owners who want a measurable Return on Investment (ROI) know this, and have spurred the growth of Search Engine Marketing from a $50,000 cottage industry in 1997 to what is now more than a billion dollar industry.

Every business is unique and requires a customized search engine optimization (SEO) strategy to meet their internet marketing business goals.  Many market variables such as degree of competition and market size will affect the amount of time and resources required to dominate the competition in the search engine result pages.  The same is true of internet marketing campaigns.

Internet Marketing and Competition

The real cost of any Search Engine Marketing campaign is essentially determined by the level of sophistication shown by your online competition and their Search Engine Marketing strategy. You simply have to go them one step better. This requires specialized knowledge, competitive research and an in-depth understanding of all the current major search engines and social media properties that can be used to blanket the market with your products and services.

No longer can you expect to gain high rankings for your Web site on the major search engines with a few minor changes to the html code of your Web pages. With billions of pages now indexed by the major search services and millions of pages competing for the top 30 positions on each engine for various keyword phrases, Search Engine Marketing has become an extremely competitive knowledge-based business that now includes not only basic Search Engine Optimization, but also site structure modification, local search, paid search inclusion, inbound link development, blogging, online press releases, pay-per-click marketing, social networking and social media properties. The winners are those with a comprehensive Search Engine Marketing strategy that takes advantage of all available resources - or at least more than what the competition is using.

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Web Wizards Inc. offers a full range of SEO and Internet Marketing services.   Our comprehensive 5 step SEO Method takes your company from the design stage to completion.  After search engine optimization gets the results we offer ongoing website management to maintain rankings and find incremental improvements to increase you rate of return on investment.  In competitive market this is vital to maintaining a lead on you competition.

For further information on Winnipeg SEO services, follow the links below.

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