1. Winnipeg SEO - Internet Marketing Services

Every business is unique and requires a customized search engine optimization (SEO) strategy to meet their internet marketing business goals.  Many market variables such as degree of competition and market size will affect the amount of time and resources required to dominate the competition in the search engine result pages.  The same is true of internet marketing campaigns.

Keyword Research

Keyword research is the foundation of our SEO services and forms a building block for on page SEO, content optimization, and pay per click campaigns.  With our experience we research relevant high quality keywords and phrases that can draw your audience to your website.  Later in the SEO-internet marketing process, theses professionally chosen keywords will save you money in PPC campaigns and attract more customers to your website.

Keywords are defined as either a single word or phrase typed into a search engine by a user to find information related to a particular topic or interest.

Keyword research is defined as the process of finding the realistic search terms people use when conducting a search for a particular topic or industry.

Generally speaking, keyword research is all about isolating search phrases that will bring real paying customers to your website by either organic search results or paid advertising.  The best balance of quality versus quantity of visitors will result in optimized sales which in turn yields the best return on investment possible.

The words or phrases relevant to a particular business will vary from generic keywords such as “shoes”, to so called long tail keywords such as “white running shoes”.  The term long tail comes from a frequency chart curve (see below).  In the SEO world long tailed equates to a long stretched out curve showing the number of search engine queries.  In essence, as the more exacting a search phrase becomes, the lower the number of people that would use that phrase compared to a generic one. 

Searches per month comparing generic keywords and long tailed keywords.

Generic keywords tend to bring a wide audience which will often mean a large percentage of people are either “just looking” or are not going to find what they want and they leave quickly.  The more specific the keywords the more likely a visitor to your website is going to find the web page with the information they need to make a purchase decision.  Our SEO experience has proven that to be a fact.  Once again there is a need to find balance between how specific a term is to the number of people searching in order to gain the optimal number of purchasing customers.

The next factor to consider will be the competition analysis for your selected keywords.  Keyword research will inevitably turn up phrases of various levels of competition and some phrases will simply be not worth pursuing.  Alternatively you will find keywords that are lower in competition and provide a fabulous opportunity to get quality traffic to your website.

Keyword research is truly fundamental to internet marketing success in either the natural or organic search engine results or in pay per click (http to pay per click page) (PPC) advertising.  This is why Web Wizards Winnipeg SEO team makes the extra effort to do thorough and professional research so that achieving your website’s business goals are fully attainable. 

Winnipeg SEO Services:

1. Keyword Research
2. Competition Analysis
3. Organic Search Engine Optimization
4. Search Advertising
5. Search Engine Readability
6. Local Search
7. Link Building
8. Link Maintenance
9. Content
10. Blogs and Internet Marketing
11. Website Traffic Analysis
12. Social Media Marketing
13. Online Press Releases
14. Email Campaigns
15. Ecommerce
16. Five Step SEO Method