16. Winnipeg SEO - SEO Methods

Our SEO Method

Step 1) Discovery Consultation

Fundamental to creating a successful Internet marketing campaign is understanding how your website supports your company’s business goals. To do that we first need to understand your business. We take the time to learn how your business makes money, who your customers are, and how you see your online presence supporting your business objectives. From there we can move towards creating a successful website and Internet marketing campaign.

Step 2) Keyword Research

The foundation of search engine optimization (SEO) and Pay Per Click (PPC) advertising is building a set of keywords and keyword phrases that customers would use to find your business. From there we compare the actual searches those potential customers perform on search engines such as Google, Yahoo, and Bing, to form a traffic estimate.

This information was supplied by Nielsen.

Fundamental to good keyword selection is accounting for the level of competition for those specific keywords or keyword phrases that describe your business. The optimal strategy is picking keywords that will bring the largest number of qualified customers to your website while avoiding excessive competition. This gives you a financial advantage in the cost of optimizing your website and saves money in future Internet marketing campaigns.

You will receive a complete Keyword Analysis Benchmark Report consisting of:

• Average local monthly and global monthly search volume for the top 100 keywords or keyword phrases related to your business
• Number of websites competing for your top terms.
• Detailed analysis of firms competing for your top 10 terms.

Step 3) Current Search Engine Rankings Report

The Current Search Engine Rankings Report presents you with an overview of your current ranking on the major search engines for the top 10 search terms related to you business products and services.

Step 4) Competition Analysis

We next determine what makes your competitors rank highly in the search engine results.  Is it a question of content, number of inbound links, or other factors that has brought them to the top?  By careful analysis we see what keywords and techniques they have optimized for and we will find out where we can gain a competitive advantage.  By analysing your competitors SEO strategy we can estimate the effort and cost required to achieve higher search engine rankings.

Step 5) SEO and Internet Marketing Strategic Planning

Now that we have all the information on your business objectives, relevant keywords, and competition analysis, we can begin planning how to improve your website’s search engine rankings.  We will create a customized search engine optimization and Internet marketing strategy designed to improve your search engine rankings in relation to your competition and deliver qualified traffic to your website.

These may include:

1. On Page Optimization – creating proper titles and descriptions with related keywords helps a search engine know what your site is about and it can raise your position on search engine results pages (SERPs).  At one time this was enough to assure a top ranking but today it takes much more.
2. Content Optimization – search engines such as Google give high rankings to sites with well written content that relates to the site’s relevant keywords and the website’s overall topic.  We will optimize your existing content and provide recommendations on how to add quality content that will help your website rank higher in the search engines. The importance of this area of SEO work cannot be overstated.
3. Design Analysis– ease of use is not only important in terms of customers interacting with your website design, but also for the search engines.  If the search engines cannot find all of your web pages with that great new optimized content, then they simply won’t be indexed and your potential customers will not find them.
4. Link Building – links from other websites help build your rankings.  Getting listed in online directories, industry associations, as well as publishing online press releases will all help increase your search engine rankings.
5. Local Search – when a potential customer in your area performs a search with one of your keywords and gets back local results, you need to appear on that page.
6. Pay Per Click (PPC) Campaigns – the fastest way to generate traffic can also be the fastest waste of money if not professionally deployed and managed.  Professionally written ads designed around your keywords can get you a higher ad placement, a lower price per click, and more conversions from visitor to customer.
7. Social Media Marketing– growing in importance, the social sites like Facebook and Twitter are another conduit to your customers and a presence there will soon be mandatory in competitive businesses.  Effective use of social media can not only generate new customers but also improve existing relationships through enhanced communication.
8. Blogging– by providing fresh and unique content on a regular basis, you will attract more customers to your website and rank higher in the SERPs because search engines reward sites with new content.
9. Return on Investment Tracking – allows us to determine which keywords and which PPC ads are
10. working so we can fine tune effectiveness and ultimately profitability.
11. Website Management and Customized Reporting – managing the results of our SEO efforts and making consistent improvements is what makes an Internet marketing campaign and website successful.  Careful analysis of the traffic your website receives will help us target your SEO campaign and give you better results in terms of your return on investment.  The competition is always changing and you can stay ahead by careful professional website management.  Fine tuning the SEO work done will ultimately reduce your cost per sale and get your website the most attention possible.

For more information on Internet marketing, search engine optimization, and search engine marketing, call (204) 989-4664 or send us an email.

Winnipeg SEO Services:

1. Keyword Research
2. Competition Analysis
3. Organic Search Engine Optimization
4. Search Advertising
5. Search Engine Readability
6. Local Search
7. Link Building
8. Link Maintenance
9. Content
10. Blogs and Internet Marketing
11. Website Traffic Analysis
12. Social Media Marketing
13. Online Press Releases
14. Email Campaigns
15. Ecommerce
16. Five Step SEO Method