2. Winnipeg SEO - Competition Analysis

Competition Analysis

SEO Competitor analysis could be simply defined as a process of discovering why competing websites are highly ranked by the search engines.

The first step is using your keyword research data to do a detailed analysis as to what websites are competing for the same keywords and phrases.  From there, detailed analysis of their websites construction will yield clues as to how they are achieving good ranking the search engines.

Website SEO

There are numerous other reasons why competing websites rank higher and lower than yours in the search engine result pages (SERPs).    There are many questions to answer and here are a few basic questions:

• What is the structure of their actual web pages?
• Usability - is the site easy to find your way around?
• What is their link structure and search engine readability like?
• What is the quality/originality and dept of their content?
• How many high quality inbound links does the website have?
• On page SEO - are the page names and meta tags properly set?
• Do they have proper alt tags?
• Does the site have blog?
• How stale is the blog information?

In the end though, you should be realistic about what online market your business is competing for, and with whom you are competing.  A small company with a limited budget would never be advised to compete with a national firm fifty times their size as their efforts would fall short of expectations and money wasted.  Getting the best return on investment is always our goal.

Winnipeg SEO Services:

1. Keyword Research
2. Competition Analysis
3. Organic Search Engine Optimization
4. Search Advertising
5. Search Engine Readability
6. Local Search
7. Link Building
8. Link Maintenance
9. Content
10. Blogs and Internet Marketing
11. Website Traffic Analysis
12. Social Media Marketing
13. Online Press Releases
14. Email Campaigns
15. Ecommerce
16. Five Step SEO Method